Aspects of a Teaser Trailer

A teaser campaign, also known as a pre-launch campaign, is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event. These advertisements are called "teasers" or "teaser ads". A teaser trailer for an upcoming film, television program, video game or similar, is usually released long in advance of the product, so as to "tease" the audience.

Sample Questionnaire

This is a sample of the questionnaire that presented to be carried out:

 1. Age: Under 15, 16-20, 21-25, 26-30, 31-35, 36-40, 41+ {circle appropriate}

2. Male/Female {delete as appropriate}

3. What Genre of movie appeals to you the most? {Tick up to 3 choices}

[  ] Action          [  ] Drama     [  ] Romance   [  ] Tragedy

[  ] Adventure   [  ] Fantasy   [  ] Sci-Fi         [  ] True Stories

[  ] Comedy     [  ] Horror      [  ] Thriller

4. What attracts you towards a movie? {Tick up to 3 choices}

[  ] If it is based on a novel   [  ] The Director

[  ] If it is part of a series       [  ] The Production Company

[  ] The staring cast               [  ] Soundtrack

[  ] The Genre                       [  ] Special Effects in the movie

5. Through what medium do you mostly hear of new movie releases? {Tick 1 choice}

[  ] Posters   [  ] Trailers   [  ] Magazines/Newspapers   [  ] Word of Mouth

6. Where do you mainly see movie trailers? {Tick 1 choice}

[  ] TV   [  ] Online   [  ] Before the screening of another film in the cinema

7. When watching a trailer what do you find is the most important thing to be established? {Tick 1 choice}

[  ] The Movies Plot           [  ] The location/setting

[  ] The Main Characters   [  ] The Genre

8. How often do you generally visit the cinema? {Tick 1 choice}

[  ] Weekly      [  ] Every Few Months   [  ] I don’t go the cinema!

[  ] Monthly     [  ] Yearly       

9. What have your favourite movies you have seen this year in the cinema?

 

10. Is their any movie you are currently anticipating the release of? Yes/No {delete as appropriate}

If so what is the movie and why are you excited about its release?

 

11. Do you generally buy confectionary at the cinema? Yes/No {delete as appropriate}

If so what do you generally buy?

Preliminary idea for trailer

Idea 1: The Face

Rough plot:

• "I swear man, this summer I'm gonna be so ready. Big season ahead".
• Car drives by.
• Gunshots heard.
• Friend dies.
• Crying, breaking down.
• Ball bouncing.
• Shouts at mother.
• Establishing shot with basketball in hand.
• Reappearance of same car.
• "Think about your future young buck, do it for *insert name*.

The trailer will consist of multiples cuts and fades; in order to create and mirror the emotions that are visually on show in the scenes. The use of dramatic and fast-paced cuts will help to heighten the intensity of the trailer. This technique will be accompanied by the composition of music; probably a well-renown piece which has been used many times before. The music will be used to create the pace that the trailer will go at, I want this to create a feeling of snapshots of my character's life, with few in-depth pieces, but many ambiguous clips, in order to create suspense and to capture viewer interest.