1. Age: Under 15, 16-20, 21-25, 26-30,
31-35, 36-40, 41+ {circle
appropriate}
2. Male/Female {delete as appropriate}
3. What Genre
of movie appeals to you the most? {Tick
up to 3 choices}
[
] Action [ ]
Drama [ ] Romance
[ ] Tragedy
[
] Adventure [ ]
Fantasy [ ] Sci-Fi [
] True Stories
[
] Comedy [ ] Horror
[ ] Thriller
4. What attracts
you towards a movie? {Tick up to
3 choices}
[
] If it is based on a novel
[ ] The Director
[
] If it is part of a series
[ ] The Production Company
[
] The staring cast
[ ] Soundtrack
[
] The Genre
[ ] Special Effects in the movie
5. Through what
medium do you mostly hear of new movie releases? {Tick 1 choice}
[
] Posters [ ] Trailers
[ ] Magazines/Newspapers [ ]
Word of Mouth
6. Where do you
mainly see movie trailers? {Tick 1
choice}
[
] TV [ ] Online
[ ] Before the screening of
another film in the cinema
7. When
watching a trailer what do you find is the most important thing to be
established? {Tick 1 choice}
[ ] The Movies Plot [
] The location/setting
[
] The Main Characters [ ] The Genre
8. How often do
you generally visit the cinema? {Tick 1
choice}
[
] Weekly [ ] Every Few Months [ ] I
don’t go the cinema!
[
] Monthly [ ] Yearly
9. What have
your favourite movies you have seen this year in the cinema?
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10. Is their
any movie you are currently anticipating the release of? Yes/No {delete as appropriate}
If so what is the
movie and why are you excited about its release?
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11. Do you
generally buy confectionary at the cinema? Yes/No {delete
as appropriate}
If so what do
you generally buy?
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